You’re probably among the 90 percent of people who’ve tried registering a domain nameĀ  and been rejected. That’s a catastrophe if the name you tried to register was your brand name. The value of dotcoms has inflated in the wake of the panic this dilemma has caused, with domain name prices now in the million-dollar class.

So, will prices keep inflating? And what is the trend? Will dotcom disappear, to be replaced with a more flexible domain structure?

To answer the first question: This is only the beginning. The value of dotcom domain names like “real estate” or “land” will never decrease. My advice is, even if the price is outrageous, buy the domain name now. The price will have doubled next year.

So, will dotcom disappear, making way for a more flexible structure? Yes and no. New structures are already appearing. And, as society embraces the Internet, “.com” will disappear.

Not from addresses, but from the way they’re vociferated. Dotcom, like “www,” has become such a familiar element in addresses that we no longer have to say it. We are lazy, stressed and keen to abbreviate everything possible, including web addresses.

This leads us to the main domain-name problem: We now assume that every address ends in dotcom, especially if we live in the States! This is fortunate for companies with addresses which accurately indicate their identity. Not so lucky for the majority without.

For this reason, over the next five years, we probably won’t see a major change in the existing domain structure. The high profile, recognizable domain names will not be challenged. Nobody would dare to use themĀ  a serious Catch-22 which someone will have to break.

But how? Would “.net” or “.org” be alternatives? I bet you wouldn’t suggest www.fosters.net if I asked you about the Fosters beer address. The problem is, however, that there are several “fosters” in cyberspace, all needing an address.

So what is the second best choice? There isn’t one, apart from creating a new name. You can place “e” or “my” or something else in front of your brand name to secure an address. But does this help? I wouldn’t be able to guess your address. This would mean that you’d have to promote the new name as heavily as your existing bricks-and-mortar name. Go get help with this issue and more marketing and SEO strategies, check Student Marketing Agency.

Assuming that the Internet grows as rapidly as all trends indicate, three years from now, you would have to be promoting two brands on two budgets! Unless you decide to change your bricks-and-mortar name to your dotcom name, of course.

And that might be the case for many.


What is SEO Writing?

How Search Engine Optimization Works

If writing is an art, then online writing is a hybrid of both art and science. Search engine optimization (SEO) writing requires research and statistics as well as a good command of the written word. This article contains SEO help to understand and improve Internet writing skills.

What is SEO?

SEO stands for “search engine optimization.” It means any online content that is carefully built around keywords or phrases that sum up the content of the article.

How SEO Works

Search engine “spiders” crawl through each page that is published on the web to pick out its main topics. Essentially, a person who creates SEO content is basically writing for search engines, making the key points of the article obvious to them with keywords and phrases embedded in the text.

When Internet readers have a need, question, or problem, they type what they’re looking for into a search engine. The closer an article comes to matching their search term, the more likely it is to appear at the top of the results list and the more likely it is to be read.

Major search engines like Google and Yahoo also offer services that place relevant ads on a page based on its keywords. Women reading an article about how to find the best-fitting bra, for example, will be more likely to click on an advertisement for an online retailer’s lingerie sale than they would be to click on a completely unrelated ad.

SEO Tips for Online Writers

Writing SEO content is a complex interplay that naturally takes writers a while to absorb. Those who learn to effectively use search engine optimization know how to:

  • Choose the right topics: subjects that have a high level of reader interest and a low number of competing web pages
  • Pick appropriate keywords: words and phrases that are relevant to the content of a page
  • Position keywords correctly: put critical keywords in the right places and make it look like a natural, effortless process
  • Provide valuable information: “fluff” content that uses a lot of words to say nothing makes a poor SEO article
  • If you feel like you need professional help on SEO services, visit SMA.

Doing all of the four points above results in a high-quality article and a better Google page rank. Page ranking is a complex algorithm based on keyword accuracy, volume of page visits, and number of incoming and outgoing links. Improving page rank is essential to increasing traffic to any given page.

These SEO tips are designed to help beginning Internet writers learn and understand the basics of search engine optimization. Good keyword use tells search engines what an article is about and how good it is, thus offering readers the opportunity to find it through their search queries.